Brand Strategy
luckisol
Project Deliverables Brand Strategy Logo Design Brand Identity Design Brand Guidelines
For luckisol, a female-driven luxury streetwear brand, the founder’s vision was deeply personal -dedicating the brand and collections to her partner while expressing passion and the freedom of love through fashion. My role was to create a Brand Strategy that honoured her emotional connection, while positioning the brand as bold, impactful and ready to resonate with a discerning audience.
To complement this foundation, I designed a Logo and Brand Identity inspired by her love for 4-leaf clovers - weaving their unique forms into a visual language of individuality and devotion. The end result is a super sophisticated yet vibrant identity that mirrors the essence and energy of her apparel.
The client’s reaction - she said it brought her to tears. Emotional and moved by how I captured her vision and brought luckisol to life in a way that exceeded her expectations. This project was a true reminder of the transformative power of branding when it connects to something bigger than just a product.
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Website Design
Brand Strategy
luckisol
Project Deliverables Brand Strategy Logo Design Brand Identity Design Brand Guidelines
For luckisol, a female-driven luxury streetwear brand, the founder’s vision was deeply personal -dedicating the brand and collections to her partner while expressing passion and the freedom of love through fashion. My role was to create a Brand Strategy that honoured her emotional connection, while positioning the brand as bold, impactful and ready to resonate with a discerning audience.
To complement this foundation, I designed a Logo and Brand Identity inspired by her love for 4-leaf clovers - weaving their unique forms into a visual language of individuality and devotion. The end result is a super sophisticated yet vibrant identity that mirrors the essence and energy of her apparel.
The client’s reaction - she said it brought her to tears. Emotional and moved by how I captured her vision and brought luckisol to life in a way that exceeded her expectations. This project was a true reminder of the transformative power of branding when it connects to something bigger than just a product.
For luckisol, a female-driven luxury streetwear brand, the founder’s vision was deeply personal -dedicating the brand and collections to her partner while expressing passion and the freedom of love through fashion. My role was to create a Brand Strategy that honoured her emotional connection, while positioning the brand as bold, impactful and ready to resonate with a discerning audience.
To complement this foundation, I designed a Logo and Brand Identity inspired by her love for 4-leaf clovers - weaving their unique forms into a visual language of individuality and devotion. The end result is a super sophisticated yet vibrant identity that mirrors the essence and energy of her apparel.
The client’s reaction - she said it brought her to tears. Emotional and moved by how I captured her vision and brought luckisol to life in a way that exceeded her expectations. This project was a true reminder of the transformative power of branding when it connects to something bigger than just a product.