Category
Brand Identity
Date
Jan 1, 2024
Author
Naomi Heyes
Whether you're launching your first business or preparing to rebrand, hiring a branding agency can be one of the most impactful investments you make. But to get the most out of the process and avoid wasted time, energy and budget - it’s crucial to come prepared.
At Graphic Grid, we work with founders who are ready to take their vision seriously. That means not just designing something that looks good, but building a brand that feels aligned, strategic and unforgettable. If you’re considering hiring a branding agency - here’s exactly what you should have in place before reaching out.
1. Know your “why”
This doesn’t need to be perfectly articulated, but you should have a clear sense of why your brand exists beyond making money. Are you solving a problem that others ignore? Reimagining how a product or service should feel? Challenging an outdated system?
Knowing your why anchors every decision we’ll make together - from tone of voice to typography.
2. Define your goals (and pain points)
Ask yourself:
What do I want this brand to achieve in the next 6 to 12 months?
Where am I currently stuck?
What do I want people to feel when they interact with my business?
Clear goals help us shape a strategy that’s actually functional - not just aesthetically pleasing. Whether it’s increasing conversions, attracting investment or launching a new product with impact - your goals drive the creative direction.
3. Understand your audience (at least a little)
You don’t need an advanced customer persona PDF - but if you have some insight into your audience’s mindset, habits, or what draws them in, that’s gold.
Think about:
Who they are
What they value
What other brands or experiences they already trust
The more we know about your people, the more tailored and magnetic your brand can be.
4. Gather what you already have (even if it’s messy)
Bring what you’ve got - and don’t worry if it’s half-formed! This could be:
Previous logos or mood boards
DIY brand attempts
Notes from strategy sessions or pitch decks
Inspiration from other industries or brands you admire
We’ll filter and extract what works, then rebuild from the ground up.
5. Be ready to think long-term
Great branding isn’t just about a launch.
It’s about building something that grows with you.
Come into the process ready to think beyond “what looks nice now” - and into “what will still feel powerful and relevant in five years.”
We’ll ask questions that challenge you to think deeply about your brand’s future - because we’re not just designing a logo. We’re creating the foundation for a business that lasts.
Final thoughts:
When you come prepared, the brand-building process becomes far more meaningful and effective for you and your brand, long-term.
At Graphic Grid, we don’t do surface-level design. We build strategy-led brand experiences that breathe life into your business.
Ready to bring your brand to life?
